Walk the Walk

Walk the Walk came into being in 1996 when just 13 women Power Walked the New York City Marathon in their bras to raise money and awareness for breast cancer. What started out as a one-off fundraising event, has blossomed into a thriving multi-million pound charity.

We are incredibly proud that over the years this has enabled us to contribute to our three key missions which have always been at the core of Walk the Walk, and none of which could have been achieved without our supporters.

Our first mission is our commitment to encourage women, men and children to consider their lifestyle choices and to realise their own potential for good health and well-being. It is the ethos the charity has been built on, seeing regular walking as the root to good health. When we began, scientists knew that lifestyle had an impact on our health, but they didn’t know to what extent. Research over the past few years is now showing that lifestyle and being active are the most important aspects of prevention, not just for breast, but all cancers. Whilst it is by no means a guarantee, the thought of actually preventing breast cancer in the first place, has to be something we all want to aim for.

Our second mission has been to help drive the awareness for the need of integrated care, offering vital emotional and physical support for those on their journey through cancer. This is now considered a valued and an important part of the cancer journey, allowing people to live well during treatment and beyond their cancer diagnosis.

Our third mission has always been aimed at supporting all our future health by investing funds into groundbreaking research which has contributed to shaping the way breast cancer is diagnosed, all the way through to treatment.